PPC Audits – The Essentials

Managing a PPC account can mean juggling a lot of different plates. From monitoring budgets to assessing ad performance and much more. It can feel like a daunting task at times, which is why successful account managers will often have audit routines to make sure nothing important is missed. This blog will highlight various areas […]

How PPC and SEO Can Work Together

Too often SEO (Search Engine Optimisation) & PPC (Pay Per Click) channels operate independently. When the channels work closer together it can increase views of your company’s site. Let’s start by defining the two channels: SEO – This revolves around optimising a website organically to appear for your chosen keywords you are targeting. This source of […]

How Does Pay Per Click (PPC) Work?

We bet that you’ve already heard about pay per click advertising. One of the benefits of PPC is that it can bring in ROI and profit quickly. Applying this powerful marketing strategy is simple and straightforward – it allows you to set up a campaign in just minutes and you are halfway to getting the […]

The Benefits of Pay Per Click (PPC)

Are you running a small business, and looking for some ways to enhance your online marketing strategy? PPC may be the right option for you. Compared to other online marketing techniques, it brings in profit more quickly, which is the main goal of most businesses. The many benefits of PPC are especially evident in small […]

10 Key Benefits of SEO for Small Businesses

Search engine optimisation, or SEO, has become a fundamental part of owning a website or a business – and in particular, a small business. And SEO has many benefits that small businesses can benefit from. SEO can really help your business succeed and grow online. We have seen numerous brands build a business off the back of […]

What is Digital Marketing?

Digital marketing, also known as online marketing, is the promotion of brands, products and/or services online. This can be done by leveraging multiple channels including search engines, social media, online content, and paid advertising depending on business objectives. So what exactly is digital marketing? Let’s dig a little deeper… The digital world is a busy […]