Microsoft Ads


get noticed on the Bing and Yahoo! search engines

If you are looking to expand beyond Google Ads, Microsoft Advertising provides an additional complementary platform for a whole different range of audiences. As the default search engine for Microsoft Edge, Yahoo and Xbox, Bing is an excellent choice for businesses looking to make use of its unique offerings. The Microsoft Search Network powers 20.5% of United Kingdom searches and delivers 376 million searches every month.


Microsoft Ads provides an alternative platform with a unique blend of features comparable to Google Ads and can really help businesses who are looking to market to very specific audiences. Our approach to Microsoft Advertising is not to simply mirror what we do in Google Ads accounts, but instead to take advantage of Microsoft’s unique strengths including bespoke audience targeting (via LinkedIn) and voice search queries.

Microsoft Search Network is a part of your customers’ life, powering the devices, apps and sites they use every day and meeting them in the moments that matter most. Searchers find the Microsoft Search Network on Bing and partner sites, through Windows 10, Cortana and Office, plus across third-party platforms and partnerships — whether it’s search inside Amazon’s devices, web results for Siri and Spotlight Search on Apple devices, or maps on thousands of leading websites.


All types of businesses find value and success with Microsoft Advertising. Whether you’re focused on local calls and foot traffic, or want to drive traffic to your website from across the country or around the world, Microsoft Advertising has solutions for you.

Microsoft Advertising offers a range of features to grow your business online:

Lower Costs

Bing’s niche user-base means that getting clicks from the right customers costs a lot less, and so does a conversion. If you’re looking to expand your audience targeting but don’t want to drastically increase spend, then Microsoft Ads is for you

Increased Visibility

The Bing search engine allows text adverts to show in its right hand column as well as repeating these at the bottom of the page – doubling your amount of visibility! Microsoft Advertising can therefore be an excellent choice for businesses looking to increase online visibility alongside gaining conversions from a whole new set of audiences

Compatibility with Google Ads

Microsoft Ads lets you import an existing Google Ads campaign into its platform in a matter of clicks. That saves you having to manually recreate a successful campaign.

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