Facebook is the biggest name in paid social – and for good reason. Due to the nature of the platform and the data it collects from users, Facebook targeting options are almost infinitely detailed. This makes it an obvious choice for targeting new audiences based on interest, demographics, location, behavior and more.
Advertising on Facebook is available to businesses in many formats. Ads can be as simple or as sophisticated as they want. No matter the scope, the reach is wide: Businesses have the ability to market to two billion people on Facebook every month.
The process is easy. Facebook allows users to target audiences through self-serve tools and it gives them analytics reports that track the performance of each ad. The reach and visibility can help level the playing field for an independent business that wants to compete with companies with much larger budgets.
Through Facebook’s Business Manager platform, businesses have a one-stop shop for all their marketing and advertising needs. Additional resources like access to Instagram and product catalogs are part of the mix.
Facebook offers a wide range of features to advertisers via its Facebook Ads platform including:
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