Facebook Ads

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Facebook is the biggest name in paid social – and for good reason. Due to the nature of the platform and the data it collects from users, Facebook targeting options are almost infinitely detailed. This makes it an obvious choice for targeting new audiences based on interest, demographics, location, behavior and more.

Would you like to discuss Facebook Ads with me? Get in touch today.

What is Facebook Ads?

Advertising on Facebook is available to businesses in many formats. Ads can be as simple or as sophisticated as they want. No matter the scope, the reach is wide: Businesses have the ability to market to two billion people on Facebook every month.

The process is easy. Facebook allows users to target audiences through self-serve tools and it gives them analytics reports that track the performance of each ad. The reach and visibility can help level the playing field for an independent business that wants to compete with companies with much larger budgets.

Through Facebook’s Business Manager platform, businesses have a one-stop shop for all their marketing and advertising needs. Additional resources like access to Instagram and product catalogs are part of the mix.

Facebook Advertising Features

Facebook offers a wide range of features to advertisers via its Facebook Ads platform including: 

OUTBOUND MARKETING

Facebook’s ad network is by far the most developed of the social media advertising platforms. The average cost per click is often cheaper than paid search, yet the targeting options can be much more advanced. This makes Facebook advertising ideal for discovering new markets – test a range of variables to find the ones which work.

The quantity and quality of data Facebook holds about its users is enough to get any marketer excited. Combine this with the ability to geographically target for some incredibly cost-effective campaigns.

REMARKETING

Using Facebook’s targeting pixel provides even greater opportunities by enabling your adverts to target people based on what pages of your website they have viewed or how recently they have purchased from you.

If someone has put a product into their basket, for example, we can send adverts to them within Facebook to show them that product and encourage them to return to complete their purchase.

AUDIENCE MIRRORING

The people most likely to buy from you in the future are often those who are most similar to people who bought from you in the past.

Through audience mirroring, we are able to identify similar audiences to your existing customers and market to them with targeted Facebook adverts.

Feel free to get in touch

Please use my contact details below or fill in the form and I will get back to you as soon as possible.

Email ceri@williams-digital.com

Phone 07450262275